career advice Tag



eaglets
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Been There, Survived That; note that this article contains affiliate links, and buying through them helps support the Atomic Tango martini fund… So you just emerged from your academic shell, armed with a degree and a wealth of textbook knowledge. And now you want to enter marketing or a related field, like advertising, design, or feral-cat herding. To help you progress — and avoid my missteps as a fledgling marketer — I compiled these tips based on my discussionsRead More
Leo Burnett on clients
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: some are all talk no action (or no money), some expect too much, and some will make you want to give it all up and take a vow of business celibacy. Once you get pastRead More
How to become a media mogul
by Freddy Tran Nager, Founder of Atomic Tango + Fellow Aspiring Mogul; illustration by Barzak… “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We gathered in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It served as the perfect stage for discussing the futureRead More
Cover of Johnny Bunko by Dan Pink
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows All About Crappy Jobs… These days, just having a job you can hate is a luxury… “What, you scored a steady gig with health insurance? Hell, if you don’t like it, let me have it and I’ll hate it for you…” So maybe the timing isn’t ideal for a book dealing with career discontentment. Then again, maybe now is the perfect time for The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, because all theseRead More