content strategy Tag



website worst practices
by Freddy Tran Nager, Founder of Atomic Tango + Website Content Director And Instructor; photo by youngthousands via Wikimedia Commons… My wife could hear me cursing from the other room. Did I hurt myself? Did the stock market crash? Did one of my favorite characters just get the axe on Game of Thrones? Worse: I encountered another case of bad marketing. (My priorities are warped like that.) In this case, I was Facebooking on my phone and found an interesting article post, so I clicked through… And waited. And waited.Read More
you can lead a horse to water
by Freddy Tran Nager, Founder of Atomic Tango & Website Strategy Instructor; photo from FOTO:FORTEPAN / Németh Tamás via Wikimedia Commons… Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge?Read More