Dell Tag



EcoCat vs Dell
by Freddy Tran Nager, Founder of Atomic Tango + Ink-Devouring Eco Junkie I have a love-hate relationship with my Canon MP500 printer. Love because it prints out professional looking photos. Hate because its insatiable thirst for ink is robbing me dry, like NYPD cops in a perfume warehouse.Read More
brontosaurus skeleton
While it's easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they're doing. One classic perspective on reassessing a struggling business -- or an entire industry -- is "Marketing Myopia" by the late great marketing guru Ted Levitt...Read More
Pricing During A Recession
by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Recessions; photo by Ed Yourdon via Wikimedia Commons… When the economy starts singing the hardcore blues — kind of like now — many businesses feel tempted to lower their prices. But lowering prices creates three problems: It tells customers you’ve been overcharging them all this time. It means you’ll have difficulty increasing your prices to “normal” when the economy starts jamming again. It kills your profit margins, so you won’t have the cash to do what might reallyRead More