football Tag



XFL-for-the-love-of-football
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Football Addict; photo from the XFL website… Yes, in the midst of this stampede by the Four Horsemen Of The Apocalypse (2020 edition) — Pandemic, Recession, Climate Change, and Republicans — I’m writing about football. That’s because: I’m a lifelong junkie. Go Steelers! Go Trojans! Football has long served as my distraction from real word duress. The collapse of the XFL is symptomatic of our times. Now, if you’d rather read about marketing amidst mayhem, please see my post, “WhatRead More
Los Angeles Rams marketing
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More