Jack Trout Tag



Drucker On Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Junkie; cover image modified from Drucker On Marketing by William Cohen… While reading an article by marketing legend Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, IRead More