management Tag



corporate culture
by Pat Palleschi, Ph.D., President of the Executive Agency… Employees often tell me that the culture of an organization can encourage them to be productive or be so soul-sucking that they’re dying (figuratively, I hope) to leave. Culture is one powerful aspect of your organization… and it doesn’t take a penny to improve. Here’s how. What is “Organization Culture,” anyway? If it were a game of hide and seek, culture is hard to hide and easy to find. Sociologists describe culture as a “social identity built on group membership” (adaptedRead More
Labor-Management Poster
by Patricia Palleschi, Ph.D., President of The Executive Agency… Appropriating the words of Aretha Franklin — and the sentiments of many of you — all we need is a bit more RESPECT to make the recruiting process a lot more effective.Read More
brilliant jerks meme
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Sees Value In Brilliant Jerks; image credit: internet meme featuring photo by Scott Grummett for Wired Magazine… LinkedIn’s wall is degenerating fast. It used to focus on careers and business discussions. Now it’s becoming Facebook, complete with inspirational quotes. For example, my LinkedIn wall frequently features this popular meme about Neflix CEO Reed Hastings, who has built a mighty empire. As a Netflix customer, I respect a lot of what Hastings has accomplished — but I don’t necessarily thinkRead More
Clark Kent
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Advocate; image by Williamwiki via Wikimedia Commons… Thanks to the jury in the Apple-Samsung case, product differentiation is now mandated in the marketplace (at least in the smartphone industry). Unfortunately, differentiation — and creativity and daring — are harder to find despite every company’s claim of “leadership”…Read More
Bull
by Freddy Tran Nager, Founder of Atomic Tango + Semi-Professional Bull Wrangler; photo by Forum concoursvaches.fr via Wikimedia Commons… Pass the paper bag, I’ve got emotion sickness. I’m perusing Harvard Business Publishing’s website, and a headline snags my eye: “Use the Downtown to Your Advantage“. Hmm, that sounds compelling. What kind of killer advice could the gurus of Harvard Business bestow upon us mere mortals? What I subsequently read makes my eyes roll like rubber dice on a craps table in a 6.7 earthquake.Read More
Mmmm, donuts
by Freddy Tran Nager, Founder of Atomic Tango + Donut Addict; photo by Tony Webster from San Francisco via Wikimedia Commons… I once found myself confronting a tower of gourmet donuts — and a whole lot of do-nothing. It was in the high-tech conference room of a multinational PR agency. The agency rep was telling our mutual client, a European tech startup, that they (the client) needed to do more research until any PR work could begin. The client looked shocked. They had already worked with this PR agency forRead More
Drucker On Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Junkie; cover image modified from Drucker On Marketing by William Cohen… While reading an article by marketing legend Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, IRead More