marketing plans Tag



Freddy Nager and Bobby Borg
by Freddy Tran Nager, Founder of Atomic Tango + A Man With A Plan (Or Three)… In another chat with musician and fellow USC Annenberg adjunct professor Bobby Borg, we delve into the value of marketing plans…Read More
campaign map
by Freddy Tran Nager, Founder of Atomic Tango + Planner of Marketing… A friend who runs an ad agency told me he just declined a prospective client. Even though that prospect was a great guy with a great business, he refused to pay for a campaign plan, and would only pay for the production work. I told my friend that I, too, would have passed. I see a marketing plan as the blueprint, the screenplay, the treasure map, so it’s undervalued at even $10,000 or $20,000. A plan also drawsRead More