marketing Tag



False Equivalence
by Freddy Tran Nager, Founder of Atomic Tango + Consumer Of Both Digital Media And Coffee In Vast Quantities At The Same Time… MBA programs today must be teaching young marketers to compare everything to a Starbucks latte. You’ll likely see this in marketing for digital media, which will boast that an app, download, or subscription costs less than a cup of Starbucks — and you’ll get so much more for your money! Privately, the marketers will lament that consumers are paying so much for a fleeting cup of coffeeRead More
T Rex
by Freddy J. Nager, Founder of Atomic Tango LLC + Diehard Newspaper Lover; photo by David Monniaux via Wikimedia Commons… Many marketers and media pros are buzzing about “influencer marketing”: hiring celebs of various stripes to spread the word in a social-media-driven marketplace. That’s why YouTube stars have agents and Pinterest mavens have endorsement deals. But what if you want to reach influential Americans who are NOT active online? (Yes, there are influential people who don’t give a tweet.) What if your target market looks like this… they have moreRead More
by Raegan Thurlow, Part-Time Fashionista… A girl’s prom: strapless bras, glittery eye shadow, unmet expectations, and cheesy photographs. My prom: I think there was some dancing, and I’m sure there was some Mudslide mix (tastes like candy, makes boys more approachable). Prom dresses should never be: sheer, covered in sequins, purchased at Walmart. Guns: an accessory for Republican women with large handbags, the pride and joy of Charlton Heston, and the answer to “____ and Ammo”. Guns should never be: accessible to children, kept in your grandmother’s nightstand (long storyRead More
social media is a waste of time
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communication Professor… Add another voice to the growing chorus of marketers stating the inconvenient truth — a truth that social media cheerleaders still refuse to acknowledge: When it comes to marketing brands, organic social media is a colossal waste of time.Read More
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes Change… A few months ago a journalist interviewed me about “pivoting.” In case you missed the business-speak memo, “pivoting” means “changing direction” — it just sounds more athletic and deliberate than, “We changed our minds, alright?” It so happens that I have just pivoted Atomic Tango, which I founded in 2007 years ago as a marketing agency. Here to help explain my new direction and why I chose it is me, circa 2007… Freddy 2015: Hey, Freddy 2007,Read More
Mexico Tourism Board Los Cabos #Unstoppable
by Freddy Tran Nager, Founder of Atomic Tango + #Strategist… One hashtag, three problems… The other night I asked 50 marketing students what the Twitter hashtag #unstoppable represented. Some guessed it was for a movie. Others thought it was for a car company. None guessed the reality: it was for a Mexican tourism campaign — even the students from Mexico didn’t know about it. After I revealed the connection, the students still didn’t understand it until I explained it was about Los Cabo’s recovery from a hurricane. Finally, a searchRead More
Guinness St Patrick's Day Ad
by Freddy Tran Nager, Founder of Atomic Tango + Beer Commercial Connoisseur… ‘Tis St. Patrick’s day, so what better way for a marketing blogger to celebrate than to write while totally drunk share a classic Guinness commercial: Beyond entertaining, that video also hits all 3B’s of my marketing promo framework: Brand: It makes the Guinness brand distinctive, likeable, and memorable. Buzz: Millions of views on YouTube alone. Behavior: The ad includes the call to action “Round up your mates for a Guinness” (positive), but doesn’t include a link to aRead More
Humbled Doesn't Mean That
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Word Lover… The other day I saw a billboard for a food company. I don’t remember the brand or the product (total ad fail), but I do remember the tagline: “Real Authentic Taste.” And I immediately thought, what the hell does that mean?Read More
by Freddy J. Nager, Founder of Atomic Tango + Professional Non-Athlete | Photo by by Albert Yau via Wikimedia Commons I was the world’s worst little league baseball player. I’ve always had the hand-eye coordination of a sponge, so I couldn’t hit and I couldn’t catch. I didn’t even like baseball — watching people stand around and spit didn’t meet my standards of entertainment. And yet I joined my junior high team simply because all my friends were doing it. Sounds like a drug, right? Or social media… (You seeRead More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Given Up Drinking Milk (And Kool-Aid)… “How to Build a Multi-Million Dollar Ecommerce Business With $0 Marketing Budget” No, that’s not the subject line of an email in your spam box. That’s the actual headline of a “case study” on Black Milk Clothing, as published on the Shopify blog.Read More