music industry Tag



Freddy Nager and Bobby Borg
by Freddy Tran Nager, Founder of Atomic Tango + A Man With A Plan (Or Three)… In another chat with musician and fellow USC Annenberg adjunct professor Bobby Borg, we delve into the value of marketing plans…Read More
Networking In The Music Industry
by Freddy Tran Nager, Founder of Atomic Tango + Veteran Networker Who Hates Networking… I love networking. Most of my jobs — particularly in teaching — have come via people I met in other contexts. And, yes, I hate networking. More exactly, so-called “networking events”…Read More
Bobby Borg with Freddy Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More
SXSW 1995
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Advertising Guy… Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW. What used to be a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia shindig known as much — or even more — for interactive media than music. Seems to me the latte-sippers now outnumber the Shiner Bock drinkers. The times they sure have a’changed…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Long Tail Marketing Enthusiast… Customer: Do you have “I Just Called To Say I Love You”? Barry: Yes. Customer: Can I have it? Barry: No. Customer: Why not? Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is she in a coma? — from “High Fidelity,” the movie A buddy and I were reminiscing aboutRead More
Jimmy Buffett
by Freddy Tran Nager, Founder of Atomic Tango + Guy Still Looking For His Lost Shaker Of Salt… Want to see a brand done right — and gone wild? Go to a Jimmy Buffett concert, but don’t bother with the music performance.Read More