sports marketing Tag



kenny powers for k-swiss.001
by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966,Read More